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Business News
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Call to iFans to wear 'black turtlenecks' to honor Steve Jobs next week
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Posted online: Saturday, June 09, 2012 at 10:01:45 PM
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Washington, June 9 : Makers of new Apple app, ChallengeLoop, in an attempt to draw eyes during their annual developers conference next week, has issued a challenge to iFans all around the globe, prompting them to wear the iconic black turtleneck like Steve Jobs, to pay tribute to the legendary Apple Inc. co-founder.
"In honor of the Apple Worldwide Developers Conference (WWDC), join Apple fans all over the world and wear a black turtleneck one day this week (June 11-15) as a tribute to Steve Jobs. Steve Jobs was a creative genius and inspired countless people. Let's come together this week and pay tribute to him by wearing black turtlenecks," the Los Angeles Times quoted Apple saying, on its website.
According to the paper, so far, a small but growing number of "roots" supporting the idea and "snags" sharing it have been posted. Some commenters have said they're planning shopping excursions this weekend, while some have posted pictures of their actual black turtlenecks.
"We are hoping to blanket the streets with people wearing black turtlenecks (both at the conference and around the world)," Founder and ChallengeLoop Chief Executive Jason Davis wrote in an email to the paper.
ChallengeLoop said "the initiative isn't just about the tribute to Jobs but another way to motivate yourself or friends to accomplish a goal."
"We believe that every activity is more fun when it's a competition so we created ChallengeLoop (an iPhone app and website) to turn everyday activities into epic battles," the website read.
Source-ANI
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