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Business News
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Jobseekers flock to naukri.com, the site garners increased traffic share
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Posted online: Tuesday, September 23, 2008 at 5:58:32 PM
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New Delhi, Sept 23 (ANI/Business Wire India): An increase in applications by 88 per cent and active CVs by 34 per cent reflects the growing popularity of Naukri.com, India's No.1 Job Site.
This is further echoed by comScore Media Metrix, Alexa and Google Trends that showcase the highest traffic share of Naukri.com gaining on its competition by a huge margin.
"In a volatile job market, we expect the trend to strengthen further. We have focused on investments in product and technology which is a contributing factor to the increasing popularity of the site", said Hitesh Oberoi, COO and Director, Info Edge (India) Ltd.
As per comScore, a Global Internet Information Provider, Naukri.com has made a significant jump in unique visitors at 4.4 million, ahead of the closest competitor (3.060 million unique visitors) by 43percent. Page Views for the month of July at 162 million were ahead of the closest competitor by 141 per cent. Naukri.com has a traffic share of 57.88 per cent. Further, comScore indicates a growth of over 55 per cent in unique visitors since September 2007.
As per Alexa, the 3 monthly reach at .2239 per cent is twice the reach of the closest competitor. Average page views per user per day are 11.08 compared to 8.09 of the closest competitor. Naukri.com claims a traffic share of 60.89 per cent, ahead of the closest competitor at 24.94 and the second closest competitor at 9.56 per cent.
As per Google Trends, Daily Unique Visitors has seen a fast upward trend since Jan 2008. Refer attached Graph.
Earlier in the year, the India Online 2008 Survey by JuxtConsult has stated that Naukri.com has gained popularity and user share by 5 per cent and is ahead of its competition by a significant margin.
All these developments, taken in tandem are testament to Naukri.com increasing the lead over its competitors in terms of site usage, user activity and overall traffic through game changing initiative on product and technology.
Source-ANI
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