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by_emR3 SaVSaK.CoM
Posted online: Saturday, December 02, 2006 at 4:50:20 PM

India Brand Equity Foundation (IBEF), a trust set up by the government to build and promote Brand India overseas, will have a new chief executive officer (CEO) in Jayant Bhuyan.

Bhuyan, deputy director general of the Confederation of Indian Industry (CII) and who has been handling its international division, takes over the reins from incumbent Ajay Khanna, chamber sources said.

The board of trustees of IBEF is chaired by commerce secretary G.K. Pillai and includes the secretary of tourism Ashok Kumar Misra and N. Ravi, secretary (east) in the ministry of external affairs.

The other trustees include Infosys chief executive Nandan Nilekani, CII chief mentor Tarun Das, Boston Consulting Group chairman Arun Moira and Tata Tea vice chairman R.K. Krishna Kumar.

Khanna reverts back to the chamber and would handle its infrastructure division and the activities of the Switzerland-based World Economic Forum (WEF) in India among other portfolios, the sources said.

Supriya Banerji, the present policy division head of the chamber after serving at its London office, will now handle the international division. Amitabh Khosla of CII's eastern region takes charge of the Federation of Indian Airlines as executive director on deputation.

-- (IANS)

Source-IANS

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