‘Dangal’ proves to be ‘Sultan’ of 2016 online bookings

Mumbai (Maharashtra) [India], Dec. 24 : Much hype was generated prior to the release of Aamir Khan's 'Dangal' resulting in huge online booking of the film.

BookMyShow was movie goers' absolute favourite while booking tickets online for the highly anticipated Aamir Khan starrer Dangal as it alone contributed 1/3rd to 'Dangal's total Day 1 India box office collection.

'Dangal' has made close to Rs 30 crore in India (across all languages) has received rave reviews and BookMyShow continues to witness unprecedented bookings for the film.

It witnessed 40 percent more advance bookings for the opening week as compared with other blockbusters of 2016.

And to top it all, BookMyShow has already hit its fastest one million ticket milestone for an individual movie with 'Dangal'.

It is also running its popular blockbuster week until December 25 and has lined up a host of offers with its valued partners FreeCharge, Chevrolet and Yatra.com.

The offers include that anyone, who transacts for a minimum of two movie tickets (in one transaction) between December 17 and 25, can use the offer code GET150 and get Rs 150 off or 50 percent off on the transaction value, whichever is lower.

All users, who use the code GET150 also get an assured flat discount of Rs 600 off on domestic flight tickets booked on Yatra.com Users, who pay for the balance amount using their FreeCharge wallet, get an additional cashback upto Rs 100, into their FreeCharge wallet.

All BookMyShow users, who transact using the offer code, stand a chance to win a brand new car, Chevrolet Beat, and all expenses paid holidays to Dubai trip from Yatra.com "We were expecting 'Dangal' to do very well at the box office, but this kind of traction is unprecedented.

'Dangal' has not only received great reviews but has indeed worn off any after effects of the recent demonetization on the Indian film industry," said COO-Cinemas Ashish Saksena from BookMyShow.

"Users are also benefiting in huge numbers from the ongoing offers of the BookMyShow Blockbuster Week, indeed making us the most loved movie ticketing platform.

We also expect to contribute significantly to the overall opening weekend collection of 'Dangal'," Saksena added.

Source: ANI