Fox News drops iconic “Fair and Balanced” slogan

New York [U.S.], June. 15 : In a seeming effort to move beyond the era of its former chairman and CEO, Roger Ailes, Fox News Channel officially dropped its "Fair and Balanced" slogan.

Instead, the producers have now been asked to use the network's other slogan: "Most Watched. Most Trusted". The network will also introduce a new slogan soon, the CNN reports citing a source. Ailes, who had created the "Fair and Balanced" slogan around the founding of Fox News in 1996, resigned from Fox News last year amid a string of sexual harassment allegations and died last month at the age of 77.

A Fox News spokesperson has confirmed that the network had not used the slogan in external marketing or on-air promotions since August 2016, but said "the shift has nothing to do with programming or editorial decisions." At the moment, there is no official announcement regarding the change.

Source: ANI