Typos in print ad amuse Twitterati

New Delhi, Dec 10 : A taxi-aggregator company's full-page advertisement in a national daily amused Twitter users, who posted humorous comments online.

A user posted a picture of the advertisement with the headline: Are you planning to head out of the (sic) Delhi?

He wrote: "Is advertising dead? Not yet.

It's just recalibrating itself to new standards. Here is a global client and a MNC ad agency getting together to spend millions on a full-page print ad with a glaring error in the headline.

Nonchalantly. Well done." It got 119 retweets and 324 likes.

In reply, another user posted a picture of another ad which had "at anytime" in the headline and wrote: "Even the Mumbai edition is wrong.."At anytime"...but less glaring than "the Delhi"".

One user pointed out: "And it's Bhimashankar. Not Bhimashankari."

A post read: "If such a thing happened in the older days, someone's job would be gone but today will not even see the proverbial slap on the wrist!!" A Twitter user remarked: "Maybe it is an inadvertent mistake?"

One user said: "On a lighter note, maybe it was written by a Mumbai writer.

That's how they refer to our city :) No?"

A post read: "RIP Grammar! Hail the Proof Check guy."

--IANS

tsb/saurav/skp/.



Source: IANS