New Delhi [India], Oct.4 : The Fashion Design Council of India (FDCI) is all set to celebrate the magical weave Chanderi's undeniable charms at the 'Amazon India Fashion Week Spring/Summer '17's opening show.
Chanderi is known for its mesmerising sheer quality, which makes it a frontrunner in the fashion landscape.
Sixteen designers have come together to create four ensembles each, to encourage designers to incorporate it into their lexicon and boost the languishing crafts sector.
The designers of the project include a list of illustrious names who have strived to upgrade handloom and have consistently put in effort to sustain the threads and weaves of indigenous India.
The designers include Aneeth Arora, Anita Dongre, Atsu Sekhose, Divyam Mehta, Gaurav Jai Gupta, IKAI by Ragini Ahuja, Joy Mitra, Ka-Sha by Karishma Shahani, Paromita Banerjee, Payal Pratap, Pratima Pandey, Ruchika Sachdev, Samant Chauhan, Sanjay Garg, Surendri by Yogesh Chaudhary and Vaishali S.
These handloom aficionados have been influential and have set major trends with craft-based elements. The Scindia family of Gwalior has been supporting the Chanderi weaver clusters for decades and has been instrumental in their upliftment.
Encouraged by their contribution, FDCI has joined forces and would like to thank them for all their support to this show.
Sunil Sethi, the FDCI president said, "The recent months have witnessed delightful movements in the handloom sector.
Upliftment of crafts has been our motto at the FDCI. Through this project, we will increase the usage of Chanderi making it the fabric of the moment. In the past, FDCI has made earnest attempts to revive khadi as well as the Banarasi weave; this year, we are looking to establish Chanderi belt as the central craft tourism destination in India." The 'Amazon India Fashion Week,' in association with Maybelline New York Spring Summer' 17, will be held at the NSIC grounds from October 12 to 16, 2016.