New Delhi, Aug 23 : The largest manufacturer of feature phones itel has announced roping in HTA Marketing Services as the creative partner.
Every creative devised by JWT are crafted around itel Mobile's core brand proposition of 'Right to Progress' and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base.
This will aid itel in furthering its mission of empowering every Indian citizen and enabling their progress in all spheres of life.
"In an increasingly digital-first world, mobile ownership is no longer a privilege, but has emerged as a fundamental right.
At itel, we are dedicated to help every Indian claim this right, helping them stay connected seamlessly with the world around them.
With a rich legacy of building brands and an in-depth understanding of our target demographic, JWT and its network of agencies are the perfect creative partners to highlight our brand proposition, 'Right to progress," said CEO itel India, Sudhir Kumar.
"itel's vision of providing feature-rich phones that are pocket friendly gives it a tremendous opportunity to disrupt the market.
Establishing itel Mobile as a leading industry player will require a multidisciplinary approach, something which JWT (and) its network of agencies particularly excel in," said Managing Partner JWT, Sanjeev Bhargava.
"With our purposive innovation, cutting-edge technology and a unique proposition of 100 days warranty which is a game changer in the mobile industry, we aim to break the class barriers in the mobile market.
The partnership will allow itel Mobile to benefit from the unique integration of traditional and new-age media leveraged by JWT and its network of agencies," added Chief Marketing Officer itel India, Gaurav Tikoo.
Transsion Holdings Conglomerate is one of the leading mobile manufacturers in the world. Headquartered in China, it is currently operational in more than 40 countries worldwide. The brand itel has received an extremely impressive response from the Indian consumer base since its launch, having sold over 1.4 million handsets within a couple of months of commencing operations.