Jabong announces addition of Aeropostale to its portfolio

New Delhi [India], Mar 30 : Continuing with the new label launch spree in the month of March, India's leading fashion e-tailer, Jabong has announced the addition of yet another leading American high-street fashion wear brand, Aeropostale, to its product portfolio.

The New York based iconic specialty retailer of casual apparel and accessories for teen will be available on Jabong for women and men in more than 600 variants across categories such as capris, dresses, jeans, joggers, jumpsuits, leggings, shorts, skirts, t-shirts, tops, jeggings, innerwear, casual shirts, polos and chinos with prices ranging from Rs.599 to Rs.2999.

Jabong is also offering an inaugural discount of Rs.500 on purchases for Rs.2999 and above for all Aeropostale products.

"We are delighted to partner with Jabong, which has a proven track record of successfully launching some of the top global brands in India.

We are confident that with the right mix of fashion, price and quality that Aeropostale offers, we will have a great connect with the young audience on Jabong, which is the perfect platform for us to reach a larger and more relevant audience.

We look forward to a lasting partnership with Jabong," said Chief Operating Officer Aeropostale India, Sumit Dhingra.

"Our excellent partnerships with great brands such as Aeropostale strengthen our portfolio of the best of international fashion from across the globe.

We are aggressively ramping up both our fashion and sportswear portfolio and the past few weeks have seen Jabong bring some top Indian and international brands on board almost every day," said Chief Merchandising Officer Jabong, Kalyan Kumar Gunasekaran.

The Aeropostale launch will be supported by digital and social media campaigns announcing the brand's launch on YouTube, Facebook, Twitter and Instagram.

A separate shop-in-shop promotion will highlight Aeropostale images, videos, main categories and brand description on Jabong's website and mobile app as well as the Jabong's digital fashion blog.

Jabong is aggressively expanding its product portfolio and is adding up as many as 35 brands in just this month.

A few brands that have recently been added on Jabong include New Era Caps, WROGN, Forever 21, Mothercare, Roadster, Cover Story, AAY, Zivame, YWC and Mast and Harbor among others.

Source: ANI