Mumbai, Sep 6 : Actress Anushka Sharma has been roped in as the first ambassador of travel company Cox (and) Kings.
"I am glad to be associated with the world's oldest travel company Cox (and) Kings.
I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world," Anushka said in a statement.
"Whether you are travelling solo, with your partner or friends, Cox (and) Kings has a holiday experience for every type of traveller," she added.
She will be seen promoting the company's travel offerings in a TV campaign to be released soon, as well as promote the brand across print, television and digital platforms.
"Anushka is known for her versatility, experimentation and unusual personality.
She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase our innovative holiday offerings," said Karan Anand, Head, Relationships, Cox (and) Kings.