New Delhi, Aug 12 : Online ethnic wear fashion brand IndusDiva announced its association with Haresh C Shah for Mumbai Khadi Village Industries Association (MKVIA) to unveil Khadi Originals.
Khadi Originals is a collection of fusion apparels which is all set to recapture the original ethos of Khadi.
It is not merely a fabric; it's a thought, a reflection and above all a way of life. True to its fluid yet structured character, Khadi Originals is a classy mix of earthy elegance, minimalistic chic and subtle sophistication.
Crafted for men and women with discerning tastes, the silhouettes are simple, easy and comfortable in hues that vary from earthy and monochromes to pastels.
Inspired by nature, these unique creations make for all-season clothing. Khadi Originals from IndusDiva will retail a range of trendy ethnic and fusion apparels, including work wear and dresses online, exclusively on Myntra.
As the nation's leading destination for shopping for fashion and lifestyle products, Myntra is the perfect platform for consumers looking to embellish their wardrobes with Khadi in a new modern avatar.
"We want to make Indian ethnic wear trendy, wearable and something you should be proud of wearing as a modern Indian," said Co-founder and CEO IndusDiva, Vineet Saxena.
"Consumers in India today are more fashion conscious and quick to adopt trends from across the world. Myntra's portfolio of brands, styles, designs and reach, makes us the go-to destination for the young and style conscious.
We welcome aboard IndusDiva to be a part of the Myntra family," said Chief Marketing Officer and Head International Brands Business Myntra, Gunjan Soni.