Now, what is ‘too much’ for SRK?

New Delhi [India], June 6 : Looks like something is bothering the King Khan of Bollywood, atleast the snippet of his upcoming commercial says so.

foodpanda, India's online marketplace for food delivery, today announced that it has roped in Shah Rukh Khan as the brand ambassador.

With an aim to target all sections of the country, the brand would be engaging with the superstar for a holistic campaign across online and offline mediums including TV, print, radio and outdoor.

The brand association would be commenced by a brand new TVC to be launched later this week on all platforms.

The TVCs have been conceptualized by the award winning creative agency, Lowe Lintas. The soon to be launched TVCs will have SRK talking about the company and its various offerings, including early morning and late night delivery, Express Guarantee and best offers on restaurants.

While the TVC goes live later this week, the company has released a teaser where the actor is seen arguing with the director that is asking too much of him.

A snippet of the ad shows the 'Dilwale' actor saying, "I became a coach, a robot and even my own fan in movies, but this, this is too much!" Now, we have to wait and watch to find out, what is this 'too much.' On the announcement, Saurabh Kochhar, CEO- foodpanda India said, "Shahrukh Khan is the biggest star our nation knows and his universal appeal cuts all age, gender and consumer demographics.

We feel that this brand association between foodpanda and Shahrukh will provide further impetus to our determination to change the way India eats.

We will continue to keep a strong focus on strengthening food ordering and delivery experience." foodpanda recently revamped the Indian app for a more enriching experience for the users in the country.

Source: ANI