Syska ventures into personal care category

New Delhi [India], Feb. 2 : Syska, the brand that transformed the LED lighting and mobile accessories market in India, has entered personal care category revolutionising the grooming habits of youth in India.

The entry into the personal grooming space is likely to happen by early February 2017 with a leading e-tailer for the first 3 months of the launch and then shall be made available with the offline model as well.

This strategic entry will help to fulfill the grooming aspirations of not only metro but also non-metro consumers.

Syska, in its first phase, shall roll out 30 beauty and grooming products for both men and women. All Syska personal care products are researched and crafted in Korea keeping in mind the group's mission to create value and exceeding customer expectations in quality through product innovation and cutting edge technologies.

The product range includes shavers, trimmers and clippers for both men and women, and also hair straighteners, dryers, epilators, curlers and electronic exfoliators to empower the consumers by providing versatility based on their grooming requirements.

The brand plans to invest Rs. 100 Crore, for expansion and marketing. Along with several strategic tie ups with the celebrities as the brand endorser, rapid advertising through print and television channels, theatre advertisements and mobile platforms, Syska personal care aims to establish a stronger foothold with aggressive marketing and sales strategy, bridging the connect with the consumers at the right touch points.

"The electronic personal care category has a huge scope in the industry. The category is also no longer specific only to women, the 2000cr category is growing at a healthy pace of 25 - 30 percent year on year," said Rajesh Uttamchandani, Director, Syska Group Being the pioneer in LED lighting solutions with more than 100 LED lounges, world-class Research and Development infrastructure, a robust distribution network of over 1400 distributors and more than 90,000 retailers and a superior sales and service team, Syska LED in less than 3 years, undoubtedly has emerged as the leading player in the global LED lighting landscape.

Taking the Syska LED Legacy further, Syska Personal care aims to follow the same footsteps, being among the top brands of the category in next 2 years.

Source: ANI