New Delhi, Aug 23 : Largest OTT player in South-Asian content YuppTV has entered into a strategic partnership with ScoopWhoop media, the internet media company for online Indians.
The association is set to host ScoopWhoop's most exclusive viral content at YuppTV Bazaar, India's leading online marketplace for video on demand by YuppTV.
YuppTV is aggressively extending the content offering at its Bazaar platform, allowing its new and existing users to access the most thought-provoking infotainment and entertainment content digitally.
After roping in the finest video content offerings by the established players like BBC Hindi, India Today Group, Vega Entertainment, amongst others, this tie-up will make ScoopWhoop's viral Hindi and English content available to Bazaar's worldwide audience.
"YuppTV Bazaar has carved a niche for itself amongst the tech-savvy digital users. We are affirmative that our association with ScoopWhoop will resonate with the evolving tastes and preferences of our digital users, enriching our complete entertainment and infotainment offerings at the platform," said Founder and CEO of YuppTV, Uday Reddy.
"We are excited to partner with YuppTV and host our most entertaining Hindi and English content at their platform.
YuppTV has had an inspiring journey so far, and we are looking forward for a long term association with the established OTT player," said Creative Director, Video at ScoopWhoop, Prithwish Barman.